2024 V72 Business Application
Participating in V72x2 Vegan Food Week provides an opportunity for your establishment to attract new customers, challenge your chefs, highlight your creativity, and show Richmond that you are excited about creating vegan options.
2024’s Vegan Action's V72x2 Vegan Food Week is set for January 23rd through the 28th!
As usual, we are inviting you to develop and submit a unique and special item or dish for the event and we will be selecting specials of those that are submitted to highlight and promote during the week.
Please note, we define “vegan” as containing no animal products (meat, fish, dairy, eggs) or animal byproducts (honey, animal fat, gelatin, casein, carmine/cochineal colors). If you are unsure of the source of any ingredients or need assistance, please email us!
PARTICIPATING BUSINESSES MUST FOLLOW THESE RULES:
Create a dish that is not on the regular menu and has not been created for a past V72 event.
Not offer non-vegan substitutes for any V72 specials (e.g., promoting substitutions of non-vegan cheese or meat as an option for the special). V72 is to highlight and promote animal-free dishes.
Follow our deadline for dish submission which is Friday, December 29th. This gives us the appropriate amount of time to promote the specials.
Educate their entire staff on the event details, the dish(es) they are are offering for the event, and information on the V72 passport.
When possible and appropriate, promote the event through their marketing efforts including social media and marketing materials inside the restaurant.
ADDITIONAL INFORMATION:
At the end of V72, patrons will vote for their favorite sweet treat and their favorite savory dish. We award 1st, 2nd, 3rd place, and honorable mention for both of these categories and provide a plaque to display in your business. Businesses can make as many V72 dishes as they want but ONLY one sweet and one savory dish can be nominated to win our best dish award.
This year, we are partnering with a charitable partner, Matchbox Mutual Aid which hosts 2 local organizations, Food Not Bombs and RVA Community Fridges, who work to deter food insecurity in Richmond. We would like to use this event to raise funds for this community resource. We encourage participating businesses to donate a portion of proceeds from each special to our charitable partner.
By popular demand, will be providing each establishment with paper passports this year for V72 patrons.
Participating businesses will also be able to request table tents to promote the event within their establishment.