2027 V72 Business Application
Participating in V72x2 Vegan Food Week provides an opportunity for your establishment to attract new customers, challenge your chefs, highlight your creativity, and show Richmond that you are excited about creating amazing vegan options! V72 has grown into such a special event that people travel from outside of Richmond to enjoy it!
Vegan Action's 2027 Vegan Food Week is set for Tuesday, January 26 - Sunday, January 31st
As usual, we are inviting you to develop and submit a unique and special item or dish for the event. During V72, we will be highlighting specials on our social media platforms and also listing the participating businesses, their specials, and photos of the specials on the V72 website. We can't wait to see what you've come up with!
Please complete this application by Sunday, December 27th, if you plan on participating. We’ll announce all selected participants on Monday, January 2nd!
Please note, we define “vegan” as containing no animal products (meat, fish, dairy, eggs) or animal byproducts (honey, animal fat, gelatin, casein, carmine/cochineal colors). If you are unsure of the source of any ingredients or need assistance, please email us!
PARTICIPATING BUSINESSES MUST FOLLOW THESE RULES:
Create a 2027 official dish submission that is not on the regular menu and has not been created for any past V72 Event! (Believe us, customers are really serious about this rule!)
Agree to not offer non-vegan substitutes for any V72 specials (e.g., promoting substitutions of non-vegan cheese or meat as an option for the special). V72 is to highlight and promote animal-free dishes.
Follow our deadline for dish/application submission which is Sunday, December 27th. This gives us the appropriate amount of time to promote the specials.
Educate their entire staff on the event details, the dish(es) they are are offering for the event, and information on the V72 Passport process.
When possible and appropriate, promote the event through their marketing efforts including social media and marketing materials inside the restaurant. This really helps with creating excitement for customers and increases the chances of selling out your specials!
ADDITIONAL INFORMATION:
When possible and appropriate, we encourage businesses to provide daily updates on their social media when a V72 dish is sold out or no longer available. (A lot of patrons plan their visits in advance and many travel from out of town!)
At the end of V72, patrons will vote for their favorite sweet treat and their favorite savory dish. We award First, Second, Third Place, and Honorable Mention for both of these categories and provide a plaque to display in your business. Businesses are encouraged to offer as many vegan dishes as they want during the V72 week (including past V72 favorites) but the “official” dish submission should not be on the the regular menu and should not have been offered for any past V72 Event! ONLY one sweet AND one savory dish that is unique can be nominated to win our best dish awards. Participants are not required to enter in both categories. If you are accepted to participate and have listed multiple dishes, we will confirm with you about which dishes should be considered your official nomination.
We are collecting donations to help sustain our four free plant-based pantries this year. Every week, we fill these neighborhood pantries with non-perishable vegan staples and recipe ideas. We invite all V72 participating businesses and patrons to join us—your monetary donation goes directly toward feeding our community during our weekly food runs. Every dollar helps to keep our neighbors nourished, and no amount is too small!
We will be providing each establishment with a promotional poster and paper passports for V72 patrons.
Participating businesses will also be able to request table tents to promote the event within their establishment.